Following a review, Rothmans of Pall Mall (International) Limited confirmed that part of its regional account will move to Intermarkets, the associate company of Rothmans’ UK agency TBWA. However, the tobacco giant will also maintain close links with Publi-Graphics with whom they have worked for 20 years.
Publi-Graphics retain the sizeable sponsorship and public relations account for the Middle East division of Rothmans. The development of public relations has been of key importance since their entry into Formula One motor racing with the Rothmans Williams Renault team.
“We are very pleased that Rothmans have endorsed the success of our public relations operation for them and look forward to continuing this successful partnership,” said Samir Khammar, Regional Director of Publi-Graphics.”
He added, “As long-time colleagues and friends, we wish both Rothmans and Intermarkets well in their new association.”
Chris Tomkinson, Managing Director of Rothmans of Pall Mall International, Middle East Division said, “We look forward to Publi-Graphics continuing their valuable contribution in the sponsorship, public relations and associated areas – particularly in relation to the Rothmans Williams Renault Formula One Team which plays an extremely significant role in our business, both globally and in the markets of the Middle East.”
Originally published in ArabAd, 1995

Raad, Barha, and the students

Students from the Graphic Design class of the American University in Dubai paid a visit recently to the offices of Intermarkets Advertising in Dubai where they were given a presentation of case studies of campaigns prepared and implemented by the agency and reviewed their results. Following the presentation, the group, with the AUD’s Head of Design Department Ms. Darya Barham, were taken on a tour of the agency and saw first hand working procedures at each of its various departments.
Commenting on the visit Ramzi Raad, Intermarkets’ Executive Vice-President said: “Our agency is known throughout the Arab world as the ‘Advertising University’. Down the years, a number of advertising experts have ‘graduated’ from Intermarkets to take up senior positions within other advertising agencies and marketing companies. We are therefore always very anxious to offer all possible cooperation to universities and colleges which have marketing and advertising on their curriculum in all the ten countries in which we have offices because we know the real value of this discipline, being the leading agency in the field.”
Originally published in ArabAd, 1995