“Trisa of Switzerland,” the internationally renowned manufacturer of tooth brushes and hairbrushes since 1887, announced the appointment of Intermarkets Advertising to handle its total communications programme in the Middle East.
The appointment was the outcome of a review that “Trisa” had conducted amongst a number of advertising agencies in Dubai, following which 6 ad agencies were shortlisted and the company attended presentations which were delivered by Impact/BBDO, Publi-Graphics, APS, MADCO, Memac and Intermarkets.
In his announcement fax, Jurg Schneider, Export Marketing Manager of Trisa, said that Intermarkets’ presentation had been very professional, the capabilities of the agency were interesting, and that Trisa had very much liked the Intermarkets Dubai team.
The Trisa appointment gives Intermarkets a reason to continue smiling after having won F. Hoffmann-La Roche’s Bepanthen, Rothmans of Pall Mall (International) and Dubai Marine International Club (DMIC) during the past two months.
Originally published in Arab Ad, 1995