Picture shows from left John Mani, Dubai; David Forsdike, Kuwait; James McCredie, Jeddah; Raad and Abdo Saleh, Dubai; Sitish Debnath, Muscat; and Galal Zaki, president, Intermarkets Egypt

Creative directors from Intermarkets Advertising met in Dubai recently to discuss regional creative strategies for the forthcoming year.

During the 3-day meeting at Intermarket’s Dubai offices, the team discussed creative trends in advertising, programmes for creative staff training, the update and acquisition of design and graphic technology, standardisation of inter-office communications, and exchanged ideas and information.

The meeting also reviewed campaigns currently under development by Intermarkets’ regional offices as well as relevant international case histories.

Ramzi Raad, Intermarkets’ executive vice president, said: “This has been a very stimulating three days from which all the participants return to their offices loaded with inspiration that will help them carry our creative message into the next decade.”

Originally published in ArabAd in January, 1994