The Intermarkets Advertising Management Group recently held their annual meeting at the Royal Abjar Hotel in Dubai. The meeting reviewed the group’s achievements during the past six months, which saw the winning of such prestigious accounts as Rothmans of Pall Mall, the British Bank of the Middle East, Trisa and Alberto Culver, in addition to a number of other local accounts in the respective offices of the Intermarkets network.

The Group also reviewed the final plans for the introduction of direct/integrated marketing services via the joint venture company Tequila Middle East, which will operate as a sister company much like the highly successful Intermarkets Public Relations, the Middle East affiliate of Burson-Marsteller, the world’s largest public relations consultancy. The meeting finalized Intermarkets’ expansion strategy up to the year 2000, a strategy aimed at fulfilling the group’s goal “To Be The Best”.

Intermarkets is one of the longest established advertising agencies in the Middle East. Started in Lebanon 35 years ago, Intermarkets set up its Dubai office 20 years ago. The agency also boasts fully-fledged offices offering integrated marketing services in Saudi Arabia, Kuwait, Egypt, Jordan, Yemen and Syria.

Attending the meeting were Messrs. Erwin Guenovich, Intermarkets Group CEO; Ramzi Raad, Executive Vice-President and Managing Director of Intermarkets Dubai; Joe Ayoub, Managing Director of Intermarkets Lebanon; Jihad Abbouchi. Managing Director of Intermarkets Saudi Arabia; Fady Mouannes, Managing Director of Intermarkets Kuwait; Bassem Dajani, Managing Director of Intermarkets Jordan; Makram Zeenny, Managing Director of Intermarkets Syria; Galal Zaki, Managing Director of Intermarkets Egypt; Khalil Bitar, the Group’s Senior Vice-President Finance; and Nadim Sfeir, Vice-President Levant Area and Saudi Arabia.

Originally published in Monday Morning, March 1994