Following a review, Rothmans of Pall Mall (International) Limited confirmed that part of its regional account will move to Intermarkets, the associate company of Rothmans’ UK agency TBWA. However, the tobacco giant will also maintain close links with Publi-Graphics with whom they have worked for 20 years.
Publi-Graphics retain the sizeable sponsorship and public relations account for the Middle East division of Rothmans. The development of public relations has been of key importance since their entry into Formula One motor racing with the Rothmans Williams Renault team.
“We are very pleased that Rothmans have endorsed the success of our public relations operation for them and look forward to continuing this successful partnership,” said Samir Khammar, Regional Director of Publi-Graphics.”
He added, “As long-time colleagues and friends, we wish both Rothmans and Intermarkets well in their new association.”
Chris Tomkinson, Managing Director of Rothmans of Pall Mall International, Middle East Division said, “We look forward to Publi-Graphics continuing their valuable contribution in the sponsorship, public relations and associated areas – particularly in relation to the Rothmans Williams Renault Formula One Team which plays an extremely significant role in our business, both globally and in the markets of the Middle East.”
Originally published in ArabAd, 1995