Following a review, Rothmans of Pall Mall (International) Limited confirmed that part of its regional account will move to Intermarkets, the associate company of Rothmans’ UK agency TBWA. However, the tobacco giant will also maintain close links with Publi-Graphics with whom they have worked for 20 years.
Publi-Graphics retain the sizeable sponsorship and public relations account for the Middle East division of Rothmans. The development of public relations has been of key importance since their entry into Formula One motor racing with the Rothmans Williams Renault team.
“We are very pleased that Rothmans have endorsed the success of our public relations operation for them and look forward to continuing this successful partnership,” said Samir Khammar, Regional Director of Publi-Graphics.”
He added, “As long-time colleagues and friends, we wish both Rothmans and Intermarkets well in their new association.”
Chris Tomkinson, Managing Director of Rothmans of Pall Mall International, Middle East Division said, “We look forward to Publi-Graphics continuing their valuable contribution in the sponsorship, public relations and associated areas – particularly in relation to the Rothmans Williams Renault Formula One Team which plays an extremely significant role in our business, both globally and in the markets of the Middle East.”
Originally published in ArabAd, 1995

“Trisa of Switzerland,” the internationally renowned manufacturer of tooth brushes and hairbrushes since 1887, announced the appointment of Intermarkets Advertising to handle its total communications programme in the Middle East.
The appointment was the outcome of a review that “Trisa” had conducted amongst a number of advertising agencies in Dubai, following which 6 ad agencies were shortlisted and the company attended presentations which were delivered by Impact/BBDO, Publi-Graphics, APS, MADCO, Memac and Intermarkets.
In his announcement fax, Jurg Schneider, Export Marketing Manager of Trisa, said that Intermarkets’ presentation had been very professional, the capabilities of the agency were interesting, and that Trisa had very much liked the Intermarkets Dubai team.
The Trisa appointment gives Intermarkets a reason to continue smiling after having won F. Hoffmann-La Roche’s Bepanthen, Rothmans of Pall Mall (International) and Dubai Marine International Club (DMIC) during the past two months.
Originally published in Arab Ad, 1995