For the second year running, the successful partnership Sheraton Kuwait Hotel and Towers and Intermarkets Advertising Agency gained international recognition for its advertising and public relations programme.

The Hotel was given two awards at the ITT Sheraton Africa & Middle East Divisional Conference in Dar Es Salaam in mid-February 1996. The awards were “Best Advertising Programme 1995″, “Best Overall Collateral 1995″ and the hotel was also runner-up in a third category, “Best Public Relations Activities.”

Both Sheraton Kuwait and Intermarkets, which handles all advertising and production work for the hotel, are delighted at receiving the awards. All creative work is the result of careful teamwork between agency and hotel, and is based on careful analysis of guests’ needs and responses, as well as the state of the market and Advertising/PR trends.
The conference was attended by Manuel Garcia, Vice President ITT Sheraton Corporation and Director of Marketing, Africa and Middle East Divisions. Representatives of more than 30 Sheraton hotels were also present.
“These awards are major achievements for both ourselves and Intermarkets,” said Fahd Abu Shaar, General Manager of Sheraton Kuwait. “To win such recognition two years in succession is a great honour, and will motivate us to perform even better in the future.
“There is no danger of our becoming complacent. Team work is the key to the success of all our endeavours and the advertising and public relations aspects of Top Awards our work are no exception.”

“Our major achievement lies not only in attaining the leading position in the market for ourselves and our client, but also in maintaining that position,” added Intermarkets Kuwait Managing Director Fady Mouannes.

“It’s great to see the fruits of both Sheraton Kuwait and Intermarkets labour achieve not only success, but also international recognition two years in succession. This continued encouragement will inspire both of us to achieve even greater goals.”

Originally published in ArabAd,  May 1996