Tylda Ghosn

In line with the forward vision of Lebanon’s future, coupled with the regional scope of operations Intermarkets has announced the following changes. Area vice President, Nadim Sfeir, will become general manager of Intermarkets-Lebanon and will be based at the Beirut head office. He will continue to assume his group corporate responsibilities over the Levant, Egypt and Saudi Arabia. Tylda Ghosn remains Area Creative Director. Makram Zeenny, transferring from Damascus, will also be based in Beirut, and will assist Nadim on both Lebanon, Levant and Egypt territories.

Makram Zeenny

Nadim Sfeir

Originally published in ArabAd, October 1998

I was browsing the internet and to my great surprise I found out that WPP purchased Intermarkets Advertising from Joseph GHOUSSOUB and Talal MAKDESSI.
My late father Erwin GUERROVICH has never received the monies due to him for this sale, this is why we are in courts for now over 10 years now.
How can Intermarkets advertising be sold to WPP if neither my late father, neither us were paid?
Was that fact hidden from WPP when Intermarkets Advertising was sold?
Ironically the official reason Joseph GHOUSSOUB and Talal MAKDESSI give in court for not paying their due is that the sale was never completed?
How can Joseph GHOUSSOUB and Talal MAKDESSI sell Intermarkets Advertising to WPP if the initial sale from Erwin GUERROVICH was not completed?
WPP doesn’t have lawyers that check what they are buying beforehand?
I am ready to answer all questions you can PM me or comment here.
YG

“Intermarkets, the oldest PR and advertising group and marketing communications network agency in the Middle East, was founded in 1961 in Beirut, Lebanon, introducing the concept of modern communication to the Middle East. Today, it has 11 strategically located offices. Having gained a high reputation and numerous awards for their creative advertising campaigns, Intermarkets has a holistic full-service approach, including relationship marketing, market research, and corporate identity services for their industry-leading clients.”

Intermarkets Advertising has been chosen to handle the advertising and promotional budget of Mtayleb Country Club. This is in line with the commitment by Intermarkets to provide clients with a consistent and continuos service.
Mtayleb Country Club will be the ideal environment for those who want to relax and get rid of the stresses of city life through sports or merely by doing their own thing. Membership of this luxurious club is restricted to shareholders.Mtayleb Country Club is to be built on over 10,000 square meters of a hilltop pine grove only a few kilometres from Beirut. With construction of over 32,000 square meters of buildings, Mtayleb Country Club will have outdoor and indoor swimming pools and tennis courts, a health club, bowling, billiards, squash, shooting and many other activities. There will also be a nursery to care for the children of members.
Intermarkets Advertising won the budget after strong competition from other advertising agencies.
Originally published in ArabAd, 1995

Thirty client servicing, media and creative executives from throughout the Intermarkets Network met in Dubai to participate in a strategic planning workshop dedicated to the development of “The Intermarkets Way”, covering new techniques in brand interrogation, strategic development, and examining various models that challenge classical communication skills.

Commenting on the workshop, Rana Barakat, Account Supervisor at Intermarkets Lebanon, and one of the participants said: “It was a thrilling experience. I feel inspired and I can’t wait to go back to Beirut to use what I have learnt with my clients”. The next phase of the workshop will explore other Intermarkets areas of operation during the next few months.

Originally published in ArabAd, June 1996

Intermarkets managers after the meeting

Intermarkets has just held its 27th annual management regional meeting in Beirut. Attending were managers of Lebanon, Egypt, Saudi Arabia, United Arab Emirates, Kuwait and Oman.

During the meeting, the general management announced the opening of offices in Syria.
“By extending its network while taking current economic factors and client’s needs into account. Intermarkets continues in its pioneering tradition in Middle East advertising since 1960,” the management announced.
(ArabAd, 1994)