Tylda Ghosn

In line with the forward vision of Lebanon’s future, coupled with the regional scope of operations Intermarkets has announced the following changes. Area vice President, Nadim Sfeir, will become general manager of Intermarkets-Lebanon and will be based at the Beirut head office. He will continue to assume his group corporate responsibilities over the Levant, Egypt and Saudi Arabia. Tylda Ghosn remains Area Creative Director. Makram Zeenny, transferring from Damascus, will also be based in Beirut, and will assist Nadim on both Lebanon, Levant and Egypt territories.

Makram Zeenny

Nadim Sfeir

Originally published in ArabAd, October 1998

The Intermarkets Advertising Management Group recently held its annual meeting at the Royal Abjar Hotel in Dubai. The meeting reviewed the achievements of the group for the past six months, during which accounts such as Rothmans of Pall Mall, the British Bank of the Middle East, Trisa, and Alberto Culver were won.

The group also reviewed final plans for the introduction of direct/integrated marketing services via the joint venture company Tequila Middle East, which will operate as a sister company very much like Intermarkets Public Relations, Middle East affiliate of Burson-Marsteller, the world’s largest public relations consultancy.

The meeting finalised Intermarkets’ expansion strategy up to the year 2000, a strategy aimed at delivering the group’s goal “To be the best”.

Intermarkets started in Lebanon 35 years ago, and its Dubai office was set up 20 years ago. The agency also has offices offering integrated marketing services in Saudi Arabia, Kuwait, Egypt, Jordan, Yemen and Syria.

Attending the meeting were Erwin Guerrovich, Intermarkets Group CEO; Ramzi Raad, executive vice president & managing director – Dubai; Joe Ayoub, managing director – Saudi Arabia; Fady Mouannes, managing director – Kuwait; Bassem Dajani, managing director – Jordan; Makram Zeenny, managing director – Syria; Galal Zaki, managing director – Egypt; Khalil Bitar, the Group’s senior vice president of finance; and Nadim Sfeir, vice president-Levant area and Saudi Arabia.

Originally published in ArabAd, May 1996