Edmond Moutran

Edmond Ibrahim Moutran was born in Beirut, 1994 and graduated from Choueifat International College, Choueifat, Lebanon. Received his Bachelor’s degree in Marketing and Higher Studies in Mass : Communication from Southwest Missouri j State University in 1972.
Joined Intermarkets as Gulf Area Manager in January 1973.
Eddy opened Intermarkets’ Bahrain office in February 1973, and remained as Head of Intermarkets Bahrain till 1983, when he became Managing Director of Burson Marstellar (a PR agency) in 1979 maintaining his duties as MD Intermarkets Bahrain as well.
Founded MEMAC (Middle East Marketing and Communications) in January 1984, with one client, four people, j and a capital of US $25K. 1984 Bahrain- 1986 Jeddah – 1987 Dubai – 1990 Kuwait – 1990 London- 1994 Lebanon- 1997 Egypt.
Today MEMAC has a network of 7 offices with 171 people, and a turnover of US$85 million.
Founding member of the GCCAA, is an IAA Bahrain member since 1977. e became a board member of Ogilvy&Mather Africa in 1996. Initiated and became the first Chairman of Middle East Advertising Agencies Association (MEAAA)

Originally published in ArabAd, May 1998

“Trisa of Switzerland,” the internationally renowned manufacturer of tooth brushes and hairbrushes since 1887, announced the appointment of Intermarkets Advertising to handle its total communications programme in the Middle East.
The appointment was the outcome of a review that “Trisa” had conducted amongst a number of advertising agencies in Dubai, following which 6 ad agencies were shortlisted and the company attended presentations which were delivered by Impact/BBDO, Publi-Graphics, APS, MADCO, Memac and Intermarkets.
In his announcement fax, Jurg Schneider, Export Marketing Manager of Trisa, said that Intermarkets’ presentation had been very professional, the capabilities of the agency were interesting, and that Trisa had very much liked the Intermarkets Dubai team.
The Trisa appointment gives Intermarkets a reason to continue smiling after having won F. Hoffmann-La Roche’s Bepanthen, Rothmans of Pall Mall (International) and Dubai Marine International Club (DMIC) during the past two months.
Originally published in Arab Ad, 1995