Picture shows from left Ramzi Raad, Intermarkets Group Executive Vice President and Chief Operating Officer; Reg Lascaris TBWA Regional Director, Africa, Middle East, and Eastern Europe; Abdullah S. Al-Jehani, Saudi Arabian Airlines - Vice President Advertising and Marketing Programmes; Prince Bandar Bin Saud Bin Khalid Al-Saud, Chairman of Ailamia /Intermarkets Public Relations; and Yarub A. Balkhair, Saudi Arabian Airlines General Manager Public Relations and Editor-in-Chief of "Ahlan Wa Sahlan" magazine

After an exhaustive review which included presentations from six of the most qualified advertising agencies in the Kingdom of Saudi Arabia, Saudi Arabian Airlines re-appointed Intermarkets Advertising to handle its worldwide marketing communications account in partnership with its international associates TBWA and its PR consultancy Ailamiah/lntermarkets Public Relations together with its international associates Burson Marsteller.
In his statement on the appointment, Abdullah S. Al-Jehani, Saudi Arabian Airlines Vice President Advertising and Marketing Programmes said:

“… after careful evaluation of the six presentations, it became obvious that Intermarkets with its established multi- disciplined communications set-up and its world renowned associates offered the full mix of creative excellence, strategic planning skills coupled with the product know how that would serve the Airline best in the long term.”

Erwin Guerrovich Chairman and CEO of the Intermarkets Group commented on the appointment saying: “We are delighted with the added responsibilities and look forward to continuing our close partnership with Saudi Arabian Airlines expanding our task of helping in building the unique position of our client as a world class airline with a distinctive Saudi character – not to the travelling public in the Middle East only – but all around the world.”
Originally published in ArabAd, October 1998

Following a review, Rothmans of Pall Mall (International) Limited confirmed that part of its regional account will move to Intermarkets, the associate company of Rothmans’ UK agency TBWA. However, the tobacco giant will also maintain close links with Publi-Graphics with whom they have worked for 20 years.
Publi-Graphics retain the sizeable sponsorship and public relations account for the Middle East division of Rothmans. The development of public relations has been of key importance since their entry into Formula One motor racing with the Rothmans Williams Renault team.
“We are very pleased that Rothmans have endorsed the success of our public relations operation for them and look forward to continuing this successful partnership,” said Samir Khammar, Regional Director of Publi-Graphics.”
He added, “As long-time colleagues and friends, we wish both Rothmans and Intermarkets well in their new association.”
Chris Tomkinson, Managing Director of Rothmans of Pall Mall International, Middle East Division said, “We look forward to Publi-Graphics continuing their valuable contribution in the sponsorship, public relations and associated areas – particularly in relation to the Rothmans Williams Renault Formula One Team which plays an extremely significant role in our business, both globally and in the markets of the Middle East.”
Originally published in ArabAd, 1995