Intermarkets Advertising successfully held its second private airshow from the roof of its offices in Dubai. Over 200 clients and friends joined the Intermarkets team over the four days of the Duhai Airshow and enjoyed their own private view of the exciting air displays.

This year’s hospitality theme was traditionally Arab with a Bedouin lent. Intermarkets served their guests the traditional cuisine including a buffet of cold delicacies, a Shawarma stand and Sheesha.

Ramzi Raad, Executive Vice President of the Intermarkets Group was on hand to greet guests as they arrived, alongside the Agency’s team from the Dubai office. Visiting from Beirut, Erwin Guerrovich, the Group’s Chairman, and Khalil Bitar, Senior Vice President – Finance and Administration, also joined in welcoming the guests.

Originally published in ArabAd, 1998

Table of honour from left: Erwin Guerrovich of Intermarkets; Mustapha Assad, Publi-Graphics; May Kahale, Information Advisor at the Presidential Palace; Deputy Joseph Moghaizel; Jean-Claude Boulos, Inter-Regies and Walid Azzi Publisher of ArabAd

The Lebanese Chapter of the IAA has been host late last month to a luncheon at the Beirut Riviera Hotel during which MP Joseph Moghaizel dwelt in detail on the introduction of the new audio-visual law.

The luncheon which was attended by IAA members and their guests in the industry witnessed a lively discussion on the subject which at times reached a heated level.

Speakers pointed out that the law contained many loopholes and asserted the difficulty of implementing some of the articles included in the law.

Originally published in ArabAd

Mr Robert Leaf, Prince Bandar bin Saud bin Khaled Al Saud with Mr Erwin Guerrovich

A new communications agency, Ailamia Intermarkets, has been launched in Saudi Arabia.

The company is a 51/49 joint venture between Ailamia, a Saudi company owned equally by the King Faisal Foundation, ARA Group International; Syahya, the national company for tourism, and the Saudi Hotels and Resorts Group and Intermarkets Public Relations. The company will offer clients public relations, marketing, research, promotion and direct marketing.

Ailamia Intermarkets is an exclusive affiliate of Burson-Marsteller, who took an active role in establishing the joint venture. The Chief Operating Officer is Mike Verligans (38), a former UK Government Information Officer with added experience in banking and the PR Consultancy business.

Originally published in ArabAd, January 1997

The National Commercial Bank won the Golden Sword Award for the best print ad in all the advertising categories, at the Sword Press Award ceremony.

NCB also won a Silver Sword Award for the best print ad in the Financial Institutions & General Services category. Intermarkets Advertising visited NCB chairman Sheikh Mohamed Bin Salem Bin Mahfouz on this occasion to present both the awards.

NCB chairman thanked Intermarkets and the NCB Marketing Teams for their experience in implementing a strategic advertising plan. He also thanked the Saudi Research and Publishing Co for their support to the advertising industry through organising the Sword Award Press Competition.

Originally published in SAUDI GAZETTE, May 1996

Picture shows from left John Mani, Dubai; David Forsdike, Kuwait; James McCredie, Jeddah; Raad and Abdo Saleh, Dubai; Sitish Debnath, Muscat; and Galal Zaki, president, Intermarkets Egypt

Creative directors from Intermarkets Advertising met in Dubai recently to discuss regional creative strategies for the forthcoming year.

During the 3-day meeting at Intermarket’s Dubai offices, the team discussed creative trends in advertising, programmes for creative staff training, the update and acquisition of design and graphic technology, standardisation of inter-office communications, and exchanged ideas and information.

The meeting also reviewed campaigns currently under development by Intermarkets’ regional offices as well as relevant international case histories.

Ramzi Raad, Intermarkets’ executive vice president, said: “This has been a very stimulating three days from which all the participants return to their offices loaded with inspiration that will help them carry our creative message into the next decade.”

Originally published in ArabAd, January 1994