Tylda Ghosn

In line with the forward vision of Lebanon’s future, coupled with the regional scope of operations Intermarkets has announced the following changes. Area vice President, Nadim Sfeir, will become general manager of Intermarkets-Lebanon and will be based at the Beirut head office. He will continue to assume his group corporate responsibilities over the Levant, Egypt and Saudi Arabia. Tylda Ghosn remains Area Creative Director. Makram Zeenny, transferring from Damascus, will also be based in Beirut, and will assist Nadim on both Lebanon, Levant and Egypt territories.

Makram Zeenny

Nadim Sfeir

Originally published in ArabAd, October 1998

Intermarkets Advertising has featured among the medallists for the third year running at the 1996-97 Cairo Radio and Television Festival, with a Bronze Award in the Best Television Commercial category.

Intermarkets Saudi Arabia was awarded Bronze for its Saudi Arabian Airlines commercial “Little Girl”, continuing an impressive history of successes which began the first year that advertising commercials were included in the Cairo Festival.

Over 650 entries were received from 18 countries for a range of special awards in categories ranging from ‘Best Actor’ and “Best actress’, to ‘Children’s’ and ‘Educational programmes’.

Commenting on the awards, Jihad Abbouchi, Managing Director of Intermarkets Saudi Arabia said: “We are delighted to receive this award on behalf of our clients Saudi Arabian Airlines, it is particularly rewarding when you consider the extremely high level of competition we were up against. We have a very creative and highly motivated team in Jeddah, and this accolade is just reward for all their hard efforts.”

Originally published in ArabAd, October, 1997

Erwin Guerrovich

Intermarkets’ President Erwin Guerrovich replied:

Our 1987 major objectives were:
a – A targetted modest growth of 50%, owing to the area situation.
b – A re-structuration of our regional operations to answer both client’s new geographical requirements, and own servicing/financial efficiency.
c – Drive on selected local new business acquisitions to further develop our local base in some markets.
Overall, we are satisfied with 1987 as objectives have been met with growth, evaluated at end 1987, to be of 80% consolidated.
However, in individual countries conditions are stepping up in differences (clients priorities, individual markets’ true potentials) which had a bearing on individual offices’ performances. For instance, Saudi Arabia has recorded major growth, while Bahrain recorded decreased performance owing to the market being hit by Saudi commercial television, opening of the causeway and a loss of interest by many clients in Bahrain as a regional centre.
Most of the markets have started levelling off and have adjusted to new conditions. But as we predicted in 1984, the well-managed trading companies and industries have benefited, carving for themselves increasing market shares to the detriment of vulnerable competitors.
Our company looks forward to various new business gains that start in 1988 and the full effort of our regional re-structuration pinpoints towards an objective of 11 per cent consolidated growth.
Our outlook is optimistic. Saudi Arabia, Egypt, Oman, Yemen are growth areas. Developments in the Gulf conflict may hinder evolution.
Originally published in ArabAd in January, 1988

Intermarkets managers after the meeting

Intermarkets has just held its 27th annual management regional meeting in Beirut. Attending were managers of Lebanon, Egypt, Saudi Arabia, United Arab Emirates, Kuwait and Oman.

During the meeting, the general management announced the opening of offices in Syria.
“By extending its network while taking current economic factors and client’s needs into account. Intermarkets continues in its pioneering tradition in Middle East advertising since 1960,” the management announced.
(ArabAd, 1994)

INTERMARKETS held its regional conference between Oct. 3-5 in Kuwait at the Sheraton.
The main topics of discussion during the three-day conference included current issues and prospectives of Intermarkets activities. Kuwait was chosen as host country for the Conference this year, as the year 1989 marked the 20th year Anniversary of Intermarkets Kuwait.

Intermarkets Kuwait was established in 1969, with it the birth of the first professional advertising and marketing agency was witnessed. Since that time Intermarkets succeeded in building up its Middle East network.
Reception party that followed the conference was held at Kuwait Sheraton on Oct. 14 and was attended by friends and clients of the company, representatives of Intermarkets management and Intermarkets managers in UAE, Saudi Arabia, Lebanon, Jordan Bahrain, Egypt and Europe (London).
(Kuwait Times, 1989)

Intermarkets advertising Kuwait managers with friends and clients

INTERMARKETS held its regional conference from October 3 to 5 in Kuwait at the Sheraton Hotel.

The main topics of discussion during the three day conference included current issues and prospectives of Intermarkets activities. Kuwait was chosen as host country for the conference this year, as the year 1989 marked the 20th year anniversary of Intermarkets Kuwait. Intermarkets Kuwait was established in 1969, with it the birth of the first professional advertising and marketing agency was witnessed. Since that time Intermarkets succeeded in building up its Middle East network.

Reception party, that followed the conference, was held at Kuwait Sheraton on October 4 and was attended by friends and clients of the company, representatives of Intermarkets management and Intermarkets managers in UAE, Saudi Arabia, Lebanon, Jordan, Bahrain, Egypt and Europe (London).

ArabAd 1989