Fady Mouannes

Leading American advertising industry journal “Advertising Age” has named Intermarkets as the leading agency in Kuwait for the second consecutive year.

The findings are published in the journal’s recent worldwide Agency Report which identifies Intermarkets’ 1996 growth rate of  20.5%.

Intermarkets Kuwait Managing Director Fady Mouannes commented, “We are extremely proud to lead the field in Kuwait once again, which is a great accolade to a professional team effort and a tribute to all our clients.

“We were the biggest spenders in advertising volume in most of the local print media for 3 consecutive years 94, 95, 96. We continue to grow the operation and look forward to an even more successful 1997.”

Originally published in ArabAd, June 1997

Leading American advertising industry journal Advertising Age has named Intermarkets as the leading agency in Kuwait.

Intermarkets Executives Sherif Koloian (left) and Ashraf Hassen

The findings were published in Advertising Age’s recent world-wide Agency Report, which identifies Intermarkets’ 1995 growth rate of 61.8% as far ahead of their closest contender at 49%.

Intermarkets Kuwait Managing Director Fady Mouannes said: “We are leading the field in Kuwait as a result of a continued team effort. Most important is that we continue this effort and maintain our lead.

We were the biggest spenders in advertising volume in local print media in both 1994 and 1995. And we have contributed to the success of our clients, notably for ITT Sheraton, for whom our creative work won awards in 1994 and 1995.”

Fady Mouannes

In the meantime, Intermarkets Advertising Egypt recently won two golden awards at the Cairo festival for Arab television and radio. The awards were for Best Commercial for Gobar Food Products and Best Production for Sabeel mineral water.

“The key to the agency’s success lies in the recruitment of creative and highly dynamic young individuals who are continually undergoing training in integrated marketing communications,” said Galal Zaki, president of Intermarkets Egypt.

Originally published in ArabAd, September 1996

For the second year running, the successful partnership Sheraton Kuwait Hotel and Towers and Intermarkets Advertising Agency gained international recognition for its advertising and public relations programme.

The Hotel was given two awards at the ITT Sheraton Africa & Middle East Divisional Conference in Dar Es Salaam in mid-February 1996. The awards were “Best Advertising Programme 1995″, “Best Overall Collateral 1995″ and the hotel was also runner-up in a third category, “Best Public Relations Activities.”

Both Sheraton Kuwait and Intermarkets, which handles all advertising and production work for the hotel, are delighted at receiving the awards. All creative work is the result of careful teamwork between agency and hotel, and is based on careful analysis of guests’ needs and responses, as well as the state of the market and Advertising/PR trends.
The conference was attended by Manuel Garcia, Vice President ITT Sheraton Corporation and Director of Marketing, Africa and Middle East Divisions. Representatives of more than 30 Sheraton hotels were also present.
“These awards are major achievements for both ourselves and Intermarkets,” said Fahd Abu Shaar, General Manager of Sheraton Kuwait. “To win such recognition two years in succession is a great honour, and will motivate us to perform even better in the future.
“There is no danger of our becoming complacent. Team work is the key to the success of all our endeavours and the advertising and public relations aspects of Top Awards our work are no exception.”

“Our major achievement lies not only in attaining the leading position in the market for ourselves and our client, but also in maintaining that position,” added Intermarkets Kuwait Managing Director Fady Mouannes.

“It’s great to see the fruits of both Sheraton Kuwait and Intermarkets labour achieve not only success, but also international recognition two years in succession. This continued encouragement will inspire both of us to achieve even greater goals.”

Originally published in ArabAd,  May 1996