The National Commercial Bank won the Golden Sword Award for the best print ad in all the advertising categories, at the Sword Press Award ceremony.

NCB also won a Silver Sword Award for the best print ad in the Financial Institutions & General Services category. Intermarkets Advertising visited NCB chairman Sheikh Mohamed Bin Salem Bin Mahfouz on this occasion to present both the awards.

NCB chairman thanked Intermarkets and the NCB Marketing Teams for their experience in implementing a strategic advertising plan. He also thanked the Saudi Research and Publishing Co for their support to the advertising industry through organising the Sword Award Press Competition.

Originally published in SAUDI GAZETTE, May 1996

Au cours de la cérémonie annuelle de remise des “Sword Awards” organisée par la Saudi Research & Publishing Company, le “Gold Sword Award”, grand prix toutes catégories, a été décerné pour 1995 à Intermarkets Saudi Arabia, pour sa campagne de la National Commercial Bank.

Les “Sword Awards” récompensent chaque année les meilleures créations publicitaires de presse. Intermarkets Saudi Arabia a aussi remporté un “Silver Sword Award” dans la catégorie institutions financières et services généraux, également pour le compte de la National Commercial Bank. Intermarkets Saudi Arabia, première agence régionale fondée dans le Royaume Wahabite en 1978, prouve une fois de plus la qualité de ses services.

Originally published in Magazine, June 1996

Picture shows from left Ramzi Raad, Intermarkets Group Executive Vice President and Chief Operating Officer; Reg Lascaris TBWA Regional Director, Africa, Middle East, and Eastern Europe; Abdullah S. Al-Jehani, Saudi Arabian Airlines - Vice President Advertising and Marketing Programmes; Prince Bandar Bin Saud Bin Khalid Al-Saud, Chairman of Ailamia /Intermarkets Public Relations; and Yarub A. Balkhair, Saudi Arabian Airlines General Manager Public Relations and Editor-in-Chief of "Ahlan Wa Sahlan" magazine

After an exhaustive review which included presentations from six of the most qualified advertising agencies in the Kingdom of Saudi Arabia, Saudi Arabian Airlines re-appointed Intermarkets Advertising to handle its worldwide marketing communications account in partnership with its international associates TBWA and its PR consultancy Ailamiah/lntermarkets Public Relations together with its international associates Burson Marsteller.
In his statement on the appointment, Abdullah S. Al-Jehani, Saudi Arabian Airlines Vice President Advertising and Marketing Programmes said:

“… after careful evaluation of the six presentations, it became obvious that Intermarkets with its established multi- disciplined communications set-up and its world renowned associates offered the full mix of creative excellence, strategic planning skills coupled with the product know how that would serve the Airline best in the long term.”

Erwin Guerrovich Chairman and CEO of the Intermarkets Group commented on the appointment saying: “We are delighted with the added responsibilities and look forward to continuing our close partnership with Saudi Arabian Airlines expanding our task of helping in building the unique position of our client as a world class airline with a distinctive Saudi character – not to the travelling public in the Middle East only – but all around the world.”
Originally published in ArabAd, October 1998

Paul Laramee, MD of Tam Tam, Intermarkets' associates in Canada, receiving the trophy from the President of the Publicity Club of Montreal

Intermarkets has been awarded the bronze prize of the “Prix de Nations – Liban” for their Sleep Comfort ad at the Mondial de la Publicite Francophone held recently in Montreal. The creative director of the entry is Tylda Ghosn.
The trophy was received by Intermarkets associates in Canada.
Originally published in Arab Ad, November 1998

DUBAI – Intermarkets UAE was awarded a Finalist Certificate at this year’s International Advertising Festival held in New York. Entries in the print and radio competition numbered 3205.

Intermarkets UAE won the award for its campaign: ‘Nothing Grabs Attention Quite Like Advertising’, which it prepared for the UAE Chapter of the International Advertising Association. The campaign has been running in the UAE since January this year and will shortly be featured throughout the region.

The International Advertising Festival awards winners were announced at the awards ceremony held at the Sheraton Centre in New York.

Originally published in ArabAd, April 1988

Leading American advertising industry journal Advertising Age has named Intermarkets as the leading agency in Kuwait.

Intermarkets Executives Sherif Koloian (left) and Ashraf Hassen

The findings were published in Advertising Age’s recent world-wide Agency Report, which identifies Intermarkets’ 1995 growth rate of 61.8% as far ahead of their closest contender at 49%.

Intermarkets Kuwait Managing Director Fady Mouannes said: “We are leading the field in Kuwait as a result of a continued team effort. Most important is that we continue this effort and maintain our lead.

We were the biggest spenders in advertising volume in local print media in both 1994 and 1995. And we have contributed to the success of our clients, notably for ITT Sheraton, for whom our creative work won awards in 1994 and 1995.”

Fady Mouannes

In the meantime, Intermarkets Advertising Egypt recently won two golden awards at the Cairo festival for Arab television and radio. The awards were for Best Commercial for Gobar Food Products and Best Production for Sabeel mineral water.

“The key to the agency’s success lies in the recruitment of creative and highly dynamic young individuals who are continually undergoing training in integrated marketing communications,” said Galal Zaki, president of Intermarkets Egypt.

Originally published in ArabAd, September 1996

For the second year running, the successful partnership Sheraton Kuwait Hotel and Towers and Intermarkets Advertising Agency gained international recognition for its advertising and public relations programme.

The Hotel was given two awards at the ITT Sheraton Africa & Middle East Divisional Conference in Dar Es Salaam in mid-February 1996. The awards were “Best Advertising Programme 1995″, “Best Overall Collateral 1995″ and the hotel was also runner-up in a third category, “Best Public Relations Activities.”

Both Sheraton Kuwait and Intermarkets, which handles all advertising and production work for the hotel, are delighted at receiving the awards. All creative work is the result of careful teamwork between agency and hotel, and is based on careful analysis of guests’ needs and responses, as well as the state of the market and Advertising/PR trends.
The conference was attended by Manuel Garcia, Vice President ITT Sheraton Corporation and Director of Marketing, Africa and Middle East Divisions. Representatives of more than 30 Sheraton hotels were also present.
“These awards are major achievements for both ourselves and Intermarkets,” said Fahd Abu Shaar, General Manager of Sheraton Kuwait. “To win such recognition two years in succession is a great honour, and will motivate us to perform even better in the future.
“There is no danger of our becoming complacent. Team work is the key to the success of all our endeavours and the advertising and public relations aspects of Top Awards our work are no exception.”

“Our major achievement lies not only in attaining the leading position in the market for ourselves and our client, but also in maintaining that position,” added Intermarkets Kuwait Managing Director Fady Mouannes.

“It’s great to see the fruits of both Sheraton Kuwait and Intermarkets labour achieve not only success, but also international recognition two years in succession. This continued encouragement will inspire both of us to achieve even greater goals.”

Originally published in ArabAd,  May 1996

Intermarkets Advertising has featured among the medallists for the third year running at the 1996-97 Cairo Radio and Television Festival, with a Bronze Award in the Best Television Commercial category.

Intermarkets Saudi Arabia was awarded Bronze for its Saudi Arabian Airlines commercial “Little Girl”, continuing an impressive history of successes which began the first year that advertising commercials were included in the Cairo Festival.

Over 650 entries were received from 18 countries for a range of special awards in categories ranging from ‘Best Actor’ and “Best actress’, to ‘Children’s’ and ‘Educational programmes’.

Commenting on the awards, Jihad Abbouchi, Managing Director of Intermarkets Saudi Arabia said: “We are delighted to receive this award on behalf of our clients Saudi Arabian Airlines, it is particularly rewarding when you consider the extremely high level of competition we were up against. We have a very creative and highly motivated team in Jeddah, and this accolade is just reward for all their hard efforts.”

Originally published in ArabAd, October, 1997