by Zaza Khalaf
Experts have long declared that artistic people make bad managers. The same has often been said about women. Tylda Ghosn has proven both these proclamations wrong. One of still very exclusive group of female agency heads, she is also undoubtedly the most creative.
That is actually the first thing that strikes you on meeting her. It was no surprise then to learn that her first ambition was to design jewellery. However, with no such school available in Lebanon, she decided to pursue other prospects at ALBA (Lebanese Academy of Arts). As luck would have it, she went the very day of the advertising entrance exam! Needless to say, not only did she pass the exam, but also graduated with flying colours in 1984.
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