Intermarkets wins promotion partnership

Posted on April 29, 2011 by Susan Baker

Intermarkets Advertising has been chosen to handle the advertising and promotional budget of Mtayleb Country Club. This is in line with the commitment by Intermarkets to provide clients with a consistent and continuos service.
Mtayleb Country Club will be the ideal environment for those who want to relax and get rid of the stresses of city life through sports or merely by doing their own thing. Membership of this luxurious club is restricted to shareholders. [Read more...]

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Trisa gives Intermarkets a bigger smile

Posted on April 28, 2011 by Susan Baker

“Trisa of Switzerland,” the internationally renowned manufacturer of tooth brushes and hairbrushes since 1887, announced the appointment of Intermarkets Advertising to handle its total communications programme in the Middle East.
The appointment was the outcome of a review that “Trisa” had conducted amongst a number of advertising agencies in Dubai, following which 6 ad agencies were shortlisted and the company attended presentations which were delivered by Impact/BBDO, Publi-Graphics, APS, MADCO, Memac and Intermarkets. [Read more...]

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INTERMARKETS

Posted on April 27, 2011 by Susan Baker

Erwin Guerrovich

- All around the industry, the climate was towards glorious optimism as 1993 started. Forecasts were constantly referring to a minimum growth of 35% of the Lebanese advertising volume, within a context of further internal peace consolidation and economic growth.
It did not happen. In fact, our statistical unit estimates actual advertising expenditure in 1993 as lower than 1992. We mostly attribute this situation to the continuous impoverishment of the middle class with fixed revenues and to the media war. [Read more...]

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Intermarkets honours Mahmoud

Posted on April 19, 2011 by Susan Baker

He always knocks on doors even if they are open.

He always smiles even if he’s aching.

Never had a door been closed at him.

Never had we felt that he’s aching.

Well… This is Mahmoud… The coffee maker at Intermarkets/Beirut.

Now he’s 64 and leaving us clear of conscious.

To tell you that we’re happy… would be lying. But we’re happy for him. We remember when he won the National Lottery; it was a fiesta for all of us.

A person like Mahmoud is seldom found. Kind-hearted, sim¬ple, does his job to perfection (Yes, yes,… This job requires the know-how).

We’re going to miss that man… and because we don’t want him to forget us, we all met on the 28th of March, 2000 to present him with a token he will cherish.

Originally published in ArabAd, April 2000

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Third consecutive award for Intermarkets in Cairo

Posted on April 14, 2011 by Susan Baker

Intermarkets Advertising has featured among the medallists for the third year running at the 1996-97 Cairo Radio and Television Festival, with a Bronze Award in the Best Television Commercial category.

Intermarkets Saudi Arabia was awarded Bronze for its Saudi Arabian Airlines commercial “Little Girl”, continuing an impressive history of successes which began the first year that advertising commercials were included in the Cairo Festival.
[Read full story...]

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Saudia selects Intermarkets for fresh international advertising campaign

Posted on April 13, 2011 by Eli Cooper

Saudia, Saudi Arabian Airlines is about to launch its new international advertising campaign, the first major creative brief for its agency Intermarkets since winning the account in April ’92.
Abdullah al Jehani, Saudia’s general manager, sales promotion & development, said: “We aim to position Saudia as a truly international airline with a distinctive Saudi character – an airline which is caring, responsible, efficient and modern.”
[Read full story…]

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Intermarkets Gulf managers meet

Posted on April 13, 2011 by Susan Baker

The meeting was attended by: J. Ayache, J. Ghossoub, R. Baad, E. Guerrovich, K. Bitar, Â. Soboh.

DUBAI – On the occasion of the visit to Dubai, of Intermarkets’ President, Erwin Guerrovich, a board meeting of the Gulf managers and general management was held at Intermarkets-UAE.

Originally published in ArabAd, February, 1989

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INTERMARKETS, BEIRUT

Posted on April 12, 2011 by Susan Baker

Erwin Guerrovich

Intermarkets’ President Erwin Guerrovich replied:

Our 1987 major objectives were:
a – A targetted modest growth of 50%, owing to the area situation.
b – A re-structuration of our regional operations to answer both client’s new geographical requirements, and own servicing/financial efficiency.
c – Drive on selected local new business acquisitions to further develop our local base in some markets.
Overall, we are satisfied with 1987 as objectives have been met with growth, evaluated at end 1987, to be of 80% consolidated.
However, in individual countries conditions are stepping up in differences (clients priorities, individual markets’ true potentials) which had a bearing on individual offices’ performances. For instance, [Read full story...]

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Intermarkets wins new accounts

Posted on April 11, 2011 by Susan Baker

LONDON — Intermarkets, in addition to the Helen Betrix German cosmetics account they’re handling in the Middle East, have won the Meridien Hotels budget for the pan-Arab market.

Intermarkets will also be handling the British Home Stores account for the Middle East, which is one of their biggest business areas outside the UK.

Originally published in ArabAd, April 1988

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Intermarkets workshop concentrates on new techniques

Posted on April 8, 2011 by Susan Baker

Thirty client servicing, media and creative executives from throughout the Intermarkets Network met in Dubai to participate in a strategic planning workshop dedicated to the development of “The Intermarkets Way”, covering new techniques in brand interrogation, strategic development, and examining various models that challenge classical communication skills.
[Read more...]

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