Intermarkets regional creative team plans future strategy

Posted on October 22, 2011 by Miranda Wog

Picture shows from left John Mani, Dubai; David Forsdike, Kuwait; James McCredie, Jeddah; Raad and Abdo Saleh, Dubai; Sitish Debnath, Muscat; and Galal Zaki, president, Intermarkets Egypt

Creative directors from Intermarkets Advertising met in Dubai recently to discuss regional creative strategies for the forthcoming year.

During the 3-day meeting at Intermarket’s Dubai offices, the team discussed creative trends in advertising, programmes for creative staff training, the update and acquisition of design and graphic technology, standardisation of inter-office communications, and exchanged ideas and information.

The meeting also reviewed campaigns currently under development by Intermarkets’ regional offices as well as relevant international case histories.

Ramzi Raad, Intermarkets’ executive vice president, said: “This has been a very stimulating three days from which all the participants return to their offices loaded with inspiration that will help them carry our creative message into the next decade.”

Originally published in ArabAd, January 1994

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Intermarkets U.A.E celebrates performance

Posted on September 21, 2011 by Eli Cooper

From left: Ramzi Raad - Executive vice president intermarkets group, Nigel Page - regional sales manager - Middle East, British Airways, Sandra Owen - sales executive, British Airways, Joseph Ghossoub - general manager, Intermarkets UAE & Oman, Chris Cum-mings - BP Middle East, Hassan Laham - AI Jallaf Modern Establishment, Edward Lim - Singapore Airlines, Elle Kai - Media International Services, Najib Haddad - ODECO

DUBAI – Intermarkets U.A.E. invited clients, media and friends to an open house to celebrate new year and the recent announcement that for the 12th consecutive year, it has achieved the highest annual turnover with both, Dubai and Abu Dhabi television stations.

Since its opening in Dubai, on February 1st, 1975, Intermarkets U.A.E. has maintained this number one position with the two television stations. During the party, messages of greetings were received from the Intermarkets offices in Saudi Arabia, Kuwait, Bahrain, Jordan, North Yemen, Egypt, Lebanon and England.

Intermarkets’ Kuwait and Jordan confirmed in their messages that they – too – have achieved the number one position with their local TV stations, in 1987.

The celebration also marked the move of Intermarkets U.A.E. to their new premises on the Dubai-Sharjah road.

Originally published in ArabAd, May 1988

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Sabbagha re-elected president of Advertising Agencies Syndicate

Posted on September 7, 2011 by Eli Cooper

Six new members were elected last month to the board of directors of the Syndicate of Advertising Agencies, including Said Sabbagha, who was re-elected as president of the Syndicate. Ten candidates ran for the election, but Andre Rizk, CEO of Rizk Advertising and Associates, withdrew from the race leaving nine candidates who got the following results: Said Sabbagha (48 votes), Erwin Guerrovich (46), Nouhad Beyhum (42), Ramsay Najjar (40), Gaby Hayek (34), Philippe Skaff (30), Wadih Rizk (19) and Jihad Abu Jaoudeh (13).

Originally published in ArabAd, January 1996

Said Sabbagha

Erwin Guerrovich

Ramsay Najjar

Gaby Hayek

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Intermarkets Jerusalem obtains Coca Cola budget

Posted on August 19, 2011 by Eli Cooper

COCA COLA International has appointed Intermarkets Jerusalem as its advertising agency in Jordan, a new market for the American soft drink. “The agreement came as a result of negotiations between the two parties concerned,” said Bassem Dajani, general manager of Intermarkets Jerusalem.

Representatives of the international soft drink company contacted a number of Jordanian advertising agencies including Intermarkets Jerusalem. Dajani’s ad agency was chosen after a tough selection process in which the competing agencies had to present Coca Cola with a pre-conceived ad campaign lasting for 12 years.

“Coca Cola should reach 99% of Jordanians in all ways: radio stations, TV, press, billboards, and others,” said Dajani. Initially only Coke sold in cans will be available in Jordan, though there are plans to introduce the Cola bottle later on, affirmed Dajani. Furthermore, the introduction of Coke in Jordan will be followed by other Coca Cola International brands, names such as Sprite, Fanta as well as Diet Coca Cola.

Originally published in ArabAd, December 1993

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“Strategie pour l’an 2000″ a Intermarkets

Posted on August 16, 2011 by Eli Cooper

Sur notre photo: MM. Erwin Guerrovich, CEO du groupe, Ramzi Raad, vice-président, directeur général d'Intermarkets-Dubai; les directeurs généraux Joe Ayoub (Liban), Jihad Abbouchi (Arabie Séoudite), Fady Mouannès (Koweit), Bassem Dajani (Jordanie), Makram Zeenny (Syrie), Galal Zaki (Egypte); ainsi que Khalil Bitar, vice-président pour les finances, et Nadim Sfeir, vice-président pour le Proche-Orient et l'Arabie Séoudite.

La direction régionale du Groupe Intermarkets a tenu récemment à Dubai, sa réunion annuelle. Ont été passées en revue, les réalisations de l’année écoulée, dont l’acquisition de nouveaux budgets régionaux, prestigieux, tels que Rothmans of Pall Mall, the British Bank of the Middle East, Trisa et Alberto Culver ainsi que de plusieurs autres bugets locaux, remportés par les différents bureaux du groupe.

Il a été également procédé à l’étude des plans pour l’introduction de services de direct/integrated marketing, via une joint venture avec Tequila UK. Tequila Middle East opérera sur le même schéma que Intermarkets Public Relations, affilié au Moyen-Orient avec Burson Marsteller, le numéro un mondial des relations publiques.

Les participants se sont également penchés sur la stratégie d’expansion du groupe pour l’an 2000, une stratégie visant à atteindre le but ultime, “devenir les meilleur”.

Intermarkets est l’une des plus anciennes agences de publicité du Moyen-Orient. Fondée au Liban il y a 35 ans, Intermarkets s’est établie à Dubai en 1976, pour rayonner dans toute la région, offrant des services intégrés dans tous ses bureaux; en Arabie Séoudite, Koweit, Egypte, Jordanie, Yémen et Syrie.

Originally published in L’Orient-Le Jour, April 1996

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Seminaire regional d’Intermarkets advertising

Posted on August 12, 2011 by Eli Cooper

Intermarkets a tenu son 27ème séminaire annuel de gestion à Beyrouth, avec la participation des directeurs du Liban, Jordanie, Egypte, Arabie Saoudite, Emirats Arabes Unis, Koweit et Oman. Durant le séminaire, la direction générale a annoncé l’ouverture de ses bureaux en Syrie.

En étendant son réseau régional, fonction des nouvelles données économiques et des besoins de ses clients, Intermarkets continue dans sa tradition de pionnier libanais et arabe de la publicité moyen-orientale depuis 1960. Le dîner de clôture du séminaire a été rehaussé par la présence du ministre de l’Information et de Mme Michel Samaha.

Originally published in Commerce, March 1994

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Prix Intermarkets remporte le “Gold sword award”

Posted on August 5, 2011 by Eli Cooper

Au cours de la cérémonie annuelle de remise des “Sword Awards” organisée par la Saudi Research & Publishing Company, le “Gold Sword Award”, grand prix toutes catégories, a été décerné pour 1995 à Intermarkets Saudi Arabia, pour sa campagne de la National Commercial Bank.

Les “Sword Awards” récompensent chaque année les meilleures créations publicitaires de presse. Intermarkets Saudi Arabia a aussi remporté un “Silver Sword Award” dans la catégorie institutions financières et services généraux, également pour le compte de la National Commercial Bank. Intermarkets Saudi Arabia, première agence régionale fondée dans le Royaume Wahabite en 1978, prouve une fois de plus la qualité de ses services.

Originally published in Magazine, June 1996

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E. Kayrouz joins RLP

Posted on July 20, 2011 by Susan Baker

BEIRUT – Mr. Emile Kayrouz, a senior executive at Intermarkets has left the network for another network, last September, on the media side this time. Emile Kayrouz joined La Régie Libanaise de Publicité, as advertising and marketing director. Kayrouz was general manager of Intermarkets Lebanon, and assistant to the president of the network.
[read more...]

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Edmond Moutran: Chairman & CEO MEMAC

Posted on July 7, 2011 by Susan Baker

Edmond Moutran

Edmond Ibrahim Moutran was born in Beirut, 1994 and graduated from Choueifat International College, Choueifat, Lebanon. Received his Bachelor’s degree in Marketing and Higher Studies in Mass : Communication from Southwest Missouri j State University in 1972.
Joined Intermarkets as Gulf Area Manager in January 1973.
Eddy opened Intermarkets’ Bahrain office in February 1973, and remained as Head of Intermarkets Bahrain till 1983, when he became Managing Director of Burson Marstellar (a PR agency) in 1979 maintaining his duties as MD Intermarkets Bahrain as well.
Founded MEMAC (Middle East Marketing and Communications) in January 1984, with one client, four people, j and a capital of US $25K. 1984 Bahrain- 1986 Jeddah – 1987 Dubai – 1990 Kuwait – 1990 London- 1994 Lebanon- 1997 Egypt. [Read more...]

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Intermarkets named top advertising agency in Kuwait

Posted on July 1, 2011 by Susan Baker

Fady Mouannes

Leading American advertising industry journal “Advertising Age” has named Intermarkets as the leading agency in Kuwait for the second consecutive year.

The findings are published in the journal’s recent worldwide Agency Report which identifies Intermarkets’ 1996 growth rate of  20.5%.

Intermarkets Kuwait Managing Director Fady Mouannes commented, “We are extremely proud to lead the field in Kuwait once again, which is a great accolade to a professional team effort and a tribute to all our clients.

“We were the biggest spenders in advertising volume in most of the local print media for 3 consecutive years 94, 95, 96. We continue to grow the operation and look forward to an even more successful 1997.”

Originally published in ArabAd, June 1997

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