Roger Fennings, Managing Director of Intermarkets Public Relations has announced a number of staff promotions and new appointments.
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Roger Fennings, Managing Director of Intermarkets Public Relations has announced a number of staff promotions and new appointments.
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Intermarkets Advertising announced that it has awarded a contract for upgrading and expanding its computer networking system to the Dubai-based Alan Technology.
The contract was signed in Dubai between Michel Costandi, Managing Director of Intermarkets and Sudhir Kumar, manager, Sales and Marketing of Alan Technology.
According to Costandi, the upgrading of Intermarkets’ IT systems is aimed at enhancing the agency’s response time to client needs.
“It is part of an ongoing overall corporate expansion strategy to ensure improved efficiency.”
Originally published in ArabAd, October 1998

Picture shows from left Ramzi Raad, Intermarkets Group Executive Vice President and Chief Operating Officer; Reg Lascaris TBWA Regional Director, Africa, Middle East, and Eastern Europe; Abdullah S. Al-Jehani, Saudi Arabian Airlines - Vice President Advertising and Marketing Programmes; Prince Bandar Bin Saud Bin Khalid Al-Saud, Chairman of Ailamia /Intermarkets Public Relations; and Yarub A. Balkhair, Saudi Arabian Airlines General Manager Public Relations and Editor-in-Chief of "Ahlan Wa Sahlan" magazine
After an exhaustive review which included presentations from six of the most qualified advertising agencies in the Kingdom of Saudi Arabia, Saudi Arabian Airlines re-appointed Intermarkets Advertising to handle its worldwide marketing communications account in partnership with its international associates TBWA and its PR consultancy Ailamiah/lntermarkets Public Relations together with its international associates Burson Marsteller.
In his statement on the appointment, Abdullah S. Al-Jehani, Saudi Arabian Airlines Vice President Advertising and Marketing Programmes said:
“… after careful evaluation of the six presentations, it became obvious that Intermarkets with its established multi- disciplined communications set-up and its world renowned associates offered the full mix of creative excellence, strategic planning skills coupled with the product know how that would serve the Airline best in the long term.”
In line with the forward vision of Lebanon’s future, coupled with the regional scope of operations Intermarkets has announced the following changes. Area vice President, Nadim Sfeir, will become general manager of Intermarkets-Lebanon and will be based at the Beirut head office. He will continue to assume his group corporate responsibilities over the Levant, Egypt and Saudi Arabia. Tylda Ghosn remains Area Creative Director. Makram Zeenny, transferring from Damascus, will also be based in Beirut, and will assist Nadim on both Lebanon, Levant and Egypt territories.
[Photos]

Paul Laramee, MD of Tam Tam, Intermarkets' associates in Canada, receiving the trophy from the President of the Publicity Club of Montreal
Intermarkets has been awarded the bronze prize of the “Prix de Nations – Liban” for their Sleep Comfort ad at the Mondial de la Publicite Francophone held recently in Montreal. The creative director of the entry is Tylda Ghosn.
The trophy was received by Intermarkets associates in Canada.
Originally published in Arab Ad, November 1998
BEIRUT – Intermarkets Lebanon is undergoing a major reorganization that will give the Intermarkets Group unprecedented strength in Lebanon. Joining Intermarkets Lebanon in key executive roles are Ramsay Najjar, Elie Khoury with The Agency Group and Sonia Chaanine and her team. Erwin Guerrovich, President of the Intermarkets Group, described the move as “another landmark.”
The Agency, a young and creative company headed by Elie Khoury which quickly made its mark in Lebanese advertising, is merging with Intermarkets. Top executives of The Agency are coming on board. They include Adel Kanaan, Marketing Director, Hannibal Raide, Associate Creative Director/Producer, and Abdo Saleh, Chief Art Director.
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Mahmoud Nahas is a very happy man. Thanks to Christmas card and a lottery ticket he received last month. The ticket won the jackpot of LL 200 million. No chicken feed for a man who has been making coffee at Intermarkets advertising agency for 30 years.
“I’ve been buying these tickets every week for as long as I can remember,” he said. “I still can’t believe that I’m really the winner. It’s such a beautiful surprise to start the new year.”
Upon discovering that he had won, the office celebrated with cake and a party. “We were all so excited for him that we couldn’t get any work done that day,” said a colleague.
“We had a feeling that somebody in the office won first prize. Another employee had all the numbers but one, which netted her LL2million.” Antoine Aad, CEO of Tree Ad, has been sending more than 1,500 lottery tickets a year as gifts to staff in the advertising industry for about 10 years now. But this is the first time that a ticket has paid dividends.
Aad admits that this year he opted for the cheaper tickets New Year’s tickets he usually distributes, due to the current economic situation. But he could not be happier about Nahas’ good fortune.
“My association with Nahas goes back 30 years, to when I worked with him for Intermarkets,” he said. “He is a friend and I’m happy for him.”
Originally published in ArabAd, January 2000
DUBAI – Intermarkets UAE have been appointed by DAMAC, one of the leading catering companies in the Gulf to launch the first food-court to be opened in the Middle East, at Al Ghurair Centre in Dubai.
“Yum Yum Corner” as the food-court has been named will seat around 300 people and will be serving Mexican, American, Italian, Indian and Lebanese fast food. In this section, it features 3 international franchises namely “Popeyes”, “Pizza Inn” and “Taco Time”.
It offers also the services of a coffee-shop, a coffee bar, a crêperie and a children amusement centre.
This new account presents to Intermarkets UAE a very challenging opportunity as DAMAC are launching many other fast-food outlets, all around the area.
Originally published in Arabad, April 1988
I was browsing the internet and to my great surprise I found out that WPP purchased Intermarkets Advertising from Joseph GHOUSSOUB and Talal MAKDESSI.
My late father Erwin GUERROVICH has never received the monies due to him for this sale, this is why we are in courts for now over 10 years now.
How can Intermarkets advertising be sold to WPP if neither my late father, neither us were paid?
Was that fact hidden from WPP when Intermarkets Advertising was sold?
Ironically the official reason Joseph GHOUSSOUB and Talal MAKDESSI give in court for not paying their due is that the sale was never completed?
How can Joseph GHOUSSOUB and Talal MAKDESSI sell Intermarkets Advertising to WPP if the initial sale from Erwin GUERROVICH was not completed?
WPP doesn’t have lawyers that check what they are buying beforehand?
I am ready to answer all questions you can PM me or comment here.
YG
“Intermarkets, the oldest PR and advertising group and marketing communications network agency in the Middle East, was founded in 1961 in Beirut, Lebanon, introducing the concept of modern communication to the Middle East. Today, it has 11 strategically located offices. Having gained a high reputation and numerous awards for their creative advertising campaigns, Intermarkets has a holistic full-service approach, including relationship marketing, market research, and corporate identity services for their industry-leading clients.”